Despite the fact that most businesses are running digital marketing campaigns and developing websites, there is always a good reason to try out the traditional and effective method of street marketing. After all, not everyone is glued in on their mobile devices. Your brand can still get as much traction by putting up messages in areas where there is a lot of foot traffic. You just need to go beyond billboards and flyers and opt for revolutionary ideas to get your brand out into the streets. To help you get started, here are a few street marketing ideas to take your brand awareness to the street.
Taking Brand Awareness to the Street
1. Get your audience involved with brand awareness.
Consider coming up with outdoor marketing campaigns where you encourage passersby to participate. If your business specializes in developing unbreakable gorilla glass, consider setting up a glass wall and with a mallet nearby so people can try to break it. It’s a fun way to get your brand’s message across as well as a great way for people to let off steam.
2. Create large format displays that double as art.
When it comes to street advertising, billboards seem to be the most popular medium, but you can do better than a catchy tagline and a celebrity endorser. There are lots of creative possibilities you can try out for your large format installations. The best option is to turn them into art installations and optical illusions. You might consider lenticular displays that create an illusion of movement when you look at them through different angles. You can also opt for clever designs that break the fourth wall. With these ideas, you draw more people to your brand.
3. Video projections are always a great attraction.
Another clever way you can market your brand on the street is to project a video ad onto a landmark, building, or site. With projection mapping, you can make it seem like the characters in the video are interacting directly with their environment or simply flash your logo for all to see. You can also consider a 3D effect, where objects and characters seem to break through walls or pop out through the windows. It may involve a ton of work on your end, but it does a good job impressing an outdoor audience.
4. Flash mobs to thrill your audience.
Guerrilla marketing is as relevant as ever and the best way to do that is through a flash mob. This involves getting people to dress up and perform spontaneous musical numbers or scenes that are meant to catch people on the street by surprise. For this, consider picking a crowded location and letting undercover actors blend in until they perform a routine for promoting your brand.
5. Freebies are always at the top of the list.
Who doesn’t love free stuff? If you want people craving for more from your brand, you might as well swap the free sample booth with spontaneous giveaways. Just be sure to give something that’s meant to last a long time so people will remain engaged with your brand.
Are you planning to take brand awareness to the streets? Start by using the tips above. If you have suggestions, please let us know in the comments below. Also below, you will find more information about ALL things DESIGN for your home or family.
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