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Despite the fact that most businesses are running digital marketing campaigns and developing websites, there is always a good reason to try out the traditional and effective method of street marketing. After all, not everyone is glued in on their mobile devices. Your brand can still get as much traction by putting up messages in areas where there is a lot of foot traffic starting with basic elements like attractive flyers and billboards, yet you’ll also need to opt for revolutionary ideas to get your brand out into the streets. To help you get started, here are a few street marketing ideas to take your brand awareness to the street.
Get Your Brand Moving on Wheels
One of the best ways to increase brand awareness is by taking your brands to the streets by mobile vehicles, which will turn them into a blank canvas and let you get creative. This is an excellent way to get wherever your customer is and to offer your products or services to them by also creating memorable experiences. No matter what the business niche is, you can always find ways to take it to the streets with food trucks, pop-up shops, mobile showrooms, etc. Mobile shop promotions are extremely popular as they are customizable and give you the opportunity to come with many authentic solutions
Taking Brand Awareness to the Street
1. Get your audience involved with brand awareness.
Consider coming up with outdoor marketing campaigns where you encourage passersby to participate. If your business specializes in developing unbreakable gorilla glass, consider setting up a glass wall and with a mallet nearby so people can try to break it. It’s a fun way to get your brand’s message across as well as a great way for people to let off steam.
Advertising blow-ups, also known as inflatable billboards or inflatable advertising displays, are popular outdoor marketing tools that can be used to attract attention and increase brand awareness. These displays are typically made of lightweight and durable materials, such as nylon or PVC, and can be inflated using a blower.
One of the main advantages of advertising blow-ups is their size, as they can be quite large and hard to miss. This makes them ideal for street marketing, as they can be set up in busy areas, such as at busy intersections or in shopping districts, to capture the attention of passing pedestrians and drivers. They can also be set up at special events, such as festivals or fairs, to help promote a brand or product.
When shopping for advertising inflatables online, it’s important to consider a few things to ensure that you’re getting a high-quality product that meets your needs. Some things to keep in mind include the size and design of the inflatable, the materials it’s made from, and the company’s reputation for customer service and support.
Another advantage of advertising blow-ups is that they are relatively inexpensive to produce and set up, making them a cost-effective marketing solution. They are also easy to transport and set up, which makes them a versatile option for brands looking to increase visibility in a variety of locations.
2. Create large format displays that double as art.
When it comes to street advertising, billboards seem to be the most popular medium, but you can do better than a catchy tagline and a celebrity endorser. There are lots of creative possibilities you can try out for your large format installations. The best option is to turn them into art installations and optical illusions. You might consider lenticular displays that create an illusion of movement when you look at them through different angles. You can also opt for clever designs that break the fourth wall. With these ideas, you draw more people to your brand.
3. Video projections are always a great attraction.
Another clever way you can market your brand on the street is to project a video ad onto a landmark, building, or site. With projection mapping, you can make it seem like the characters in the video are interacting directly with their environment or simply flash your logo for all to see. You can also consider a 3D effect, where objects and characters seem to break through walls or pop out through the windows. It may involve a ton of work on your end, but it does a good job impressing an outdoor audience.
4. Flash mobs to thrill your audience.
Guerrilla marketing is as relevant as ever and the best way to do that is through a flash mob. This involves getting people to dress up and perform spontaneous musical numbers or scenes that are meant to catch people on the street by surprise. For this, consider picking a crowded location and letting undercover actors blend in until they perform a routine for promoting your brand.
5. Freebies are always at the top of the list.
Who doesn’t love free stuff? If you want people craving for more from your brand, you might as well swap the free sample booth with spontaneous giveaways. Just be sure to give something that’s meant to last a long time so people will remain engaged with your brand.
In conclusion.
Are you planning to take brand awareness to the streets? Start by using the tips above. If you have suggestions, please let us know in the comments below. Also below, you will find more information about ALL things DESIGN for your home or family.
Images Courtesy of Canva.
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About the Author: Ashley Edwards
