The importance of the first impression can hardly be overstated. According to psychologists, the first impression can affect all further developments. And this doesn’t refer only to person-to-person contact. Your company logo is the first impression for clients or future employees. 

If you, as a business owner, need a good logo and want to save money, you can design one yourself. All you’ll need for this is a free logo maker. It’s a simple, intuitive operating design tool that can help you get inspiration and create a unique image for your company. 

The Importance of a Logo & How to Create a Great One

A Brand vs. a Logo

What is a brand? It’s a combination of the company name, visual representation, and internal values. A brand is a company’s identity, making it a very serious matter. It takes a great effort to build a high-quality, engaging image.

So, this means a logo is just one element of a brand. But this doesn’t mean that a logo isn’t vitally important. After all, almost 90% of information consumed by the brain is visual.

The Value of a Good Logo

As mentioned above, a logo is the first visual experience new clients get from your brand. A perfect emblem can strike your target audience’s interest in cooperation.

At the same time, a brand logo can attract new clients that have never heard of your company. A good brand mark becomes a symbol of the company. It is an allegory, telling the story of the brand without words and demonstrating the company’s values. As a result, it’s crucial for the logo to be both meaningful and eye-catching.

A solid brand style creates the condition for brand recognition. It makes a company memorable and advertisable and gives an opportunity to use logo marketing. The uniqueness and density of the logo give you an advantage over the competition. Clients will also find your company more trustworthy because of the increased awareness of the brand.

The symbol creates the narrative. By affecting people’s emotions, a brand logo can make its agenda known and win sympathizers. This effect can be produced not only by the image that the logo displays but also by the use of colors, shades, and fonts. Supporting a certain business and its values develops into activism.

Creating a Brand Logo

A brand logo must represent the company’s values and call clients to action. It is important to remember that you cannot treat creating a brand logo carelessly. An effective logo requires extensive planning. 

What you should educate yourself in before you start:

  • how different colors and fonts affect people and their emotional responses;
  • psychology of geometry shapes;
  • how numbers and letters correlate with each other;
  • what your logo’s intended message is.

These are the standard elements of any logo. Creating a logo is basically operating and mixing up the listed tools. There are countless combinations available, but your goal is to find the perfect one which will serve your brand well.

After you learn some theory on the psychology of visual perception, it’s time to get closer to the actual task at hand.

There are different logo types:

  • Wordmark – a verbal logo, the embodiment of the business in a beautiful design and font;
  • Lettermark – a letter logo consists of the initials of the company name;
  • Brandmark – the brand is portrayed exclusively as a visual element;
  • symbol – the form is closely related to the visual design and the brand name;
  • symbol – the form is closely related to the visual design and the brand name.

In addition, there are many graphic design agencies that offer their services. This may be a better choice if you spare no expense. It’s mostly effortless; the only thing you’ll have to do is explain the desired result to the designer. Together, you can discuss the concept, visualization, and message of the future logo.

Another choice is to create the logo on your own. That is possible online, sometimes even for no cost. There are a variety of design tools available for a fair price.

Immersion in the Process

Now that you’ve got all the information you need, it’s time to move on to practice. If you follow the plan below, creating the perfect business symbol can go more smoothly:

  1. Do thorough research on the psychology of marketing.
  2. Have a brainstorming session, define the logo message and the ultimate goal.
  3. Create a mood board that inspires you.


Keep in mind that a well-established corporate identity increases the competitiveness of an organization by raising awareness among the target audience. And the visual representation of a company’s identity is a logo. 

No matter how old the company is, having a good logo can provide a fresh start for a new business or revive a long-existing firm.


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About the Author: Ashley Edwards