In the world of interior design business, there are no limits to creativity. From conceptualizing a space to choosing the perfect color palette, interior designers weave magic into our living and working environments. But in today’s dynamic market, an interior design firm’s success depends not only on artistic talent but also on strategic diversification.

Creating multiple businesses and developing diverse revenue streams is important for sustainable growth and resilience. By expanding your service offerings and revenue streams, you can not only serve a wider range of customers but also protect your business from market fluctuations. Let’s take a look at some effective strategies to diversify your interior design business.

How To Diversify Your Interior Design Business

diversify your interior design business

Design Services for Interior Design Business

When I opened my interior design firm in 1992, it was a high-end kitchen and bathroom showroom specializing in kitchen and bathroom design and providing cabinetry. I quickly felt boxed in and wanted to expand my interior design business into other areas of the home. At this time I was certified in kitchen and bathroom design and I decided to continue my studies and become a licensed interior designer. By doing this step, I was taken out of the box of kitchen and bathroom design and into whole house design.

I then realized no one was doing lighting design for my clients and began studying lighting design.

I start by providing complete design services, including space planning, color consultation, furniture selection, lighting design and accessories. This allowed my customers to trust my expertise to provide end-to-end solutions tailored to their needs.

Develop Specialized Niche Services

Identify niche markets or specialized services within the interior design industry. This includes eco-friendly design, universal accessibility design, or themed interior design. By targeting specific niche markets, you can establish a unique market position and attract customers seeking your expertise. E-design and virtual consultations: As technology advances, the provision of e-design services and virtual consultations is becoming increasingly common. This allows us to leverage digital tools and communication platforms to reach customers across geographic boundaries and provide design solutions remotely.

Product Sales and Partnerships

Explore product sales opportunities through partnerships with manufacturers, wholesalers, and artisans. Through your website or dedicated showroom, you can sell a selection of furniture, decor, and even custom-designed pieces to expand your revenue streams beyond service fees.

Workshops and Training Programs

Share your knowledge and expertise by holding workshops, seminars, and online courses on interior design topics. Offering educational programs like DIY home decor, design basics, and styling tips will not only help you earn extra income but also make you an authority in your field.

Belonging to national organizations like AIDS or NKBA can help you get a foothold into speaking at shows or B2B opportunities as an expert in the field of design/build.

Staging Services or Model Home Design

Take advantage of the rapidly growing real estate market by providing staging services to homeowners and real estate agents. Staging increases the visual appeal of your property, allowing it to sell faster and for a higher price. This can be a lucrative addition to your service portfolio, especially in the competitive housing market.

I was hired to work with a luxury home developer to do all of their model homes and work in the selection process with their new homeowners. This was great advertising for my interior design business and it kept my portfolio fresh. I then was able to add model home designer to my resumé.

Working with experts

I work with architects, contractors, and other professionals in the home improvement industry to offer bundled services and referral partnerships. By pooling our resources and expertise, we can leverage our mutual networks to grow our businesses while providing comprehensive solutions to our customers.

Subscription-based model

Introducing a subscription-based model where customers pay a monthly or annual fee to receive access to exclusive design consulting, product discounts, and ongoing design support. Please consider. This creates a recurring revenue stream while fostering long-term relationships with customers.

If you offer consultation, offer it a block of time at a minimum. For instance, I charge for a 5-hour block of time at $200.00 an hour. Less than that it doesn’t pay me to leave my office and all they will do is pick your brain for ideas.

Branded Products and Licensing

Build your brand by creating products such as branded home décor items and design books, or by licensing your designs for use in your home décor products. This not only provides additional revenue but also increases brand visibility and recognition. Customer loyalty and referral programs: Invest in customer retention strategies such as loyalty programs, referral incentives, and personalized follow-up. Satisfied customers not only become repeat customers, but they also act as valuable ambassadors for your company, driving referrals and contributing to your bottom line.

In summary, diversifying your interior design business isn’t just about expanding your offerings, it’s also about adapting to changing market demands, maximizing your revenue opportunities, and staying ahead of your competitors. By strategically expanding across multiple lines of business and revenue streams, you can build a thriving interior design business that is resilient and poised for long-term success.

Other posts you might enjoy:

Starting Your Own Interior Design Business? Tips for Creating Your Portfolio

Growing Your Interior Design Business

Interior Design Business; Creating an Effective Website

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About the Author: Patricia Davis Brown

Patricia, like her blog, is not a one-dimensional designer, which is evident in her accolades of 17 national design awards. Over a 38-year career in the industry, she has carved a niche in several areas of design. Licensed in interior design and certified in kitchen and bath design, she offers a full menu of design services ranging from whole house interior design, kitchen and bath design, lighting design, full remodels, commercial design and universal (ADA) design. Patricia is a sought-after speaker in the industry and has been published in many publications as seen on her interior design firm’s website, She writes for such publications as QuinStreetinc, Relaxed Remodeler, and talent offering design tips.