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Whether you’re into design, photography, or have a green thumb, investment in a portfolio website for your hobby or business is an excellent tactic to build your business. So, if you’re still not certain that you want to invest in a new portfolio website, have a look at some of the reasons below about why it’s a fantastic marketing tool.
Your Portfolio Website • What You Need to Know
1. Improve Your Bottom Line
If you are lucky enough to serve multiple clients locally through word of mouth, then you already know that you provide a good service. So, why not take it to the next level and build a portfolio website? A portfolio website helps you build your customer base for winning results and a superb bottom line.
There’s always room for improvement regardless of how good you are at what you do. However, a portfolio website will make you look even better for both your current and new customers. Now, that’s a winning combination.
2. Inexpensive Marketing Tactic
Why spend hundreds of dollars on local advertising when you can advertise to a bigger audience for a fraction of the cost? An online portfolio is a less expensive alternative. I recommend that you pay for a monthly service like the one Format online portfolio provides. They are a service that comes at a fraction of the cost of similar services. Additionally, this service is user-friendly, and therefore easy to manage and build your website.
3. Helps You Stay Organized
Flexibility and efficiency are both important to ensure your business is a success. However, the organization also plays a massive part in that sense. Your portfolio doesn’t have to be as simple as having a few pictures and descriptions related to your projects – it could go a lot further. For instance, you might opt for an admin panel to take on new work and communicate with potential customers. It depends on what you want from your portfolio and how much effort you’re willing to put into it. But, it’s a great tool to help you stay organized regardless of how much time you initially give to this project.
4. Increase Your Brand’s Visibility
An online portfolio is another way to increase your brand’s visibility. This is important because if potential clients don’t find you in the search engines, they won’t contact you even if they’ve heard good things about your services. That’s business you miss out on simply because you don’t have a branded website to promote.
5. It’s Much More than a Resume
When you present potential clients with a portfolio website, it shows you are a professional who goes the extra mile for their clients. Many of the top web developers around the world build their own portfolios and secure jobs because of it. All it takes is for the right client to view your striking, professional portfolio website to land a new customer.
6. Flexibility & Efficiency Abound
Flexibility and efficiency are crucial to individual business owners these days and an online portfolio offers you exactly that. This is even more important for those who don’t have a lot of capital to invest in a workforce.
They are very easy to manage and with a click of a button, you upload full projects to promote your services further. I suggest that you offer a blog section to increase visibility in the search engines. However, this isn’t always necessary if you want to go for a simpler approach.
7. Improve Your Social Media Presence
If you are active on social media but don’t get as much exposure as you need, a portfolio website works well with these marketing efforts. It’s always free to post on social media and helps bring lots of organic traffic to your site.
In addition, you may expect more followers to come because previous followers have shared your content from both social media platforms and your website. That’s a win-win for everyone!
8. Increase Your Business Savy
As your traffic increases to your portfolio website and your client list grows, you naturally gain confidence and increase motivation to grow your business. It’s exciting when you check your search engine ratings and see that your portfolio website is being visited regularly. Then, keep doing what you do well and you will see those numbers grow.
These are some of the best reasons to invest in a portfolio website to show off your designs and knowledge. It’s also the key to open the door to a world of new clients and opportunities. Remember, your online presence is important for the future of your business.
Images Courtesy of Canva.
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About the Author: Ashley Edwards
