The benefits of a professional labeling solution include multiple resistance against wear and tear and credibility of the business. Labeling is important to keep any large-scale production complete. Putting the label on a product is generally the last step before your product leaves the factory. This step must be done with care because labels carry out brand identity.
Many organizations use professional labeling because they carry benefits. In the past, most labels were made from average plastic or other materials that did not last long. They also were difficult to firmly attach to the product. Today, with the help of professional labeling solutions, high-quality labels last even longer.
Here is a list of the benefits of a professional labeling solution.
Professional Labeling Service for Your Business
1. Improves business efficiency.
Professional labeling solutions take very little time to implement labels on the product. This makes the production line run at a smooth pace.
The problem with traditional labeling machines is that when you shift your production, you have to change a lot of the labeling machinery. This can be costly and time-consuming. But with professional labeling solutions, you can install them on your printers and can still get high-quality labels. This saves a lot of time and money and boosts your overall efficiency.
2. Better branding.
Long-lasting labels create credibility. Because a lot of people believe that if the labels last a long time then the manufacturer or brand must take special care of the product as well.
People are also drawn to attractive labels that are shiny and glossy – as opposed to faded or bland ones. Professional labeling solutions can ensure this attraction by creating vibrant and visual labels.
They can also create glossy or synthetic labels that are very attractive and pleasing to look at. This may boost the popularity and sales of the business. You can click here to check out some professional labels created by laser Inkjet.
3. Corrosion resistance.
Some products or items have to go through harsh environments. If a product is exposed to different chemical substances, then it is better to use a professional labeling solution that resists all sorts of chemicals.
Special labels are mostly used for airplanes or submarines that regularly go through harsh environments and might get exposed to various chemical substances. Even some everyday items, such as containers, have corrosion-resistant labeling solutions to resist common wear and tear.
4. UV and high-temperature resistance.
Some products may need to endure harsh temperatures. For example, car tires often heat up a lot so the labels used must have professional labeling that withstands extreme heat.
On the other hand, some other products, like beer bottles, need to withstand cold or freezing temperatures. Traditional labels cannot withstand such high or low temperatures. So for such products, you will need a professional labeling solution.
5. Remains readable for a long time.
High-quality labels remain intact for the lifetime of the product itself. This is one of the biggest advantages of professional labeling solutions. Most professional labels do not show splitting, decay, or wearing. They remain visible even if they go through tough conditions for several years. They are water-resistant and radiation-resistant as well. They’re perfect for using on any object, whether it is a 70-meter long airplane, or a small beer bottle.
6. Offers flexibility.
Businesses sometimes have to change their existing product line, design, and color for product diversification or development. In such circumstances, normal labels are very difficult to remove.
If products have professional labels, they’re much easier to remove in order to apply new ones in no time. They also do not leave any mark behind so it will look as if there were no labels before.
7. Easily customizable.
Previously, most businesses needed to select a label from pre-set options. There was no room for modification or customization. For example, if your brand was in Italy, you had to use Italian phrases in that label. You could not use English. This was proving to be a big problem because it reduces communication between the brand and the customer.
If you have seen older items, like ones sold in the 1970s, Italian products had labels written in Italian, and German labels were written in German. But with professional labeling, a brand is now able to change their label in any way.
They use the language they prefer which increases the customer reach. Since you can also remove labels easily with professional solutions, it gives you more freedom on how you want to design and use them.
Selecting the Right Professional Labeling Solution
Here are a few things you msut consider before choosing a professional label.
1. Consider the environment.
You need to consider what type of environment the product and label will go through. Some labels can withstand heat but are weak in cold environments and vice-versa. Some resist dust very well and some are scratch-resistant.
For freezing temperatures, you should use labeling solutions that can use cryogenic labels. For warmer temperatures, use labels made of polyester or polyamide materials.
2. Durability.
If you want your labels to last a long time, use strong labels such as thermal transfer labels. But if your products are perishable items then you can use standard labels that last for about six months.
3. Product surface type.
Product surface type also dictates the type of labeling solution you should use. For a flat surface, you can use almost any labeling solution. The problem lies with curved, irregular, or bendable surfaces.
For these surface types, you need labels that can stretch and cover bendy surfaces without cracking.
In conclusion.
High-quality labels help increase brand credibility, productivity, and efficiency in the overall supply chain. The right professional labeling solution can help with these and more. Not to mention, customers are more drawn towards visually appealing and sturdy labels.
Consider what label your product will need to get the best solution. You have to choose a strong label depending on what type of environment your product will go through. Then get designing and make your products stand out. If you have any questions or suggestions, we always love to hear from you in the comments below. Also below are links that will take you to more fantastic articles about ALL things DESIGN for your home or business.
Images Courtesy of Canva.
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About the Author: Ashley Edwards
