The world of web design is in a state of constant flux. Today, the way we browse the internet has changed drastically. With most internet browsing now on mobile devices, web designers now need to adapt their designs to accommodate.
Web designers used to rely on a completely separate version of their website for the small number of mobile visitors they received. Things are different with the rise of HTML 5, as well as dynamic web design, which has made it possible for the web browser to adapt to different devices.
Key Trends in Web Design in 2018
The Use of Negative Space
Some of you may recall when browsing via mobile in the past, web designs loaded slowly – and poorly. This is because data didn’t flow as freely back then, and it cost a lot more. Plus, very few web designers embraced the importance of web design for mobile devices, as well as the need for white space.
Today the considerations for web design are vastly different. Most of us have large data allowances available to us, and we are collectively spending more time online than ever before.
As such, good mobile web design should be as minimalist as possible. Every element added to a page should be there for a reason, either to aid navigability or to make the site easier to browse.
Making elements collapsible, or hidden when not needed, is one of the most effective ways of improving a website’s navigation. Better yet, it can be done without sacrificing too much space on the page. This page from Athletes USA demonstrates the concept very well. Try hovering over the menu button at the top to view the expandable menu.
Scroll Triggers are another excellent way to create a more user-friendly reading experience. This tool is used so elements on a web page will only load, or be triggered, by the user scrolling down to where they are placed.
In other words, while scroll-triggered elements are off-screen they won’t load. Essentially, this means that the user only has to load what is absolutely necessary.
So What Does This Mean?
These are just a handful of mobile web design trends that have emerged in the last year. Mobile web browsing is becoming ever more sophisticated, and mobile browsing is fast-becoming on par with the experience of a desktop computer. Where will the future take us in terms of web design? Only time will tell.