Remember one simple truth – even the best content marketing alone will not deliver you organic traffic. Only the strategic application of content marketing can get the needed information on how to drive organic traffic. So the question is how to create a proper content strategy and drive so much desired organic traffic to your website. In this article, you will learn the main steps of creating a truly working content strategy for your business.

How to Drive Organic Traffic to your Site

How to Drive Organic Traffic to your Site

Step 1: Create buyer personas

First of all, you need to know your target audience and research it. The best way to do so is to create your average buyer persona, which is a generalized representation of your perfect customer. The professionals in content strategies from explain, with the help of such representation you will be able to understand your target customers better and consequently tailor your content easier according to the specific needs, behaviors and concerns of theirs. For the purpose of creating this perspective perfect customer, you can use a variety of online templates to make it easier and more engaging.

Step 2: Create a list of keywords

Remember that your audience actually defines everything about your site’s and company’s content – its substance, style, form, and the topic. It means that if you want to get as much organic traffic as possible, you need to follow the interests of your customers and create topics that will interest them. For this purpose you need to make the following steps:

  1. Get to know your niche.
  2. Pick five main long tail keywords that your target audience searches for.
  3. Go deeper into some of those topics.

Step 3: Identify what content your created buyer personas like best

As you remember, you have created buyer personas to determine what kind of content your target audience demands. At this point, you should be ready to experiment with different forms and style of your content. By experiments, you will be able to find out what your target audience actually likes and so what you need to focus on. Here is a list of content types that you may try:

  1. Blogging
  2. Visuals
  3. Emails
  4. Webinars
  5. Social media
  6. Video
  7. Audio

Step 4: Come up with a personality and style attractive to your target audience


At this step, you should not be in rush. Take your time in determining preferences of your target audience. Think about your preferences because most likely you are working for people similar to you. But apart from the content and its pragmatic meaning, make sure that you choose the right one for its representation.

Step 5: Settle into a content frequency pattern

And the final step for you is to understand how often your audience wants you to post new content. To find out this matter experts from came up with three main points listed below:

1) Decide how often to post based on your content style

2) Determine posting frequency according to your audience

3) Make a calendar for posts

Now, what?

And the final point. Remember that these points should be repeated over and over again so that you keep up the pace and create more interesting and intriguing information for your customers.

Guest Blogger

OneCore Media (Formerly known as ICM Consulting and Media Corp.)
1000 Finch Ave W.
North York,
M3J 2V5
(416) 665-2109

Seologist LLC
1027 Finch Ave W. Suite 013
M3J 2V5
+1 647-502-9736

Images Courtesy of Canva.

Other posts you might enjoy:

Cover Up Google’s Flagship Phone with A Wrap

Reducing Energy Costs the Smart Way with SMART Home Technology

Drones Being Used To Create Art

5 Ways to Turn Your House Into a Smart Home

Share This Story, Choose Your Platform!

About the Author: Patricia Davis Brown

Patricia, like her blog, is not a one-dimensional designer, which is evident in her accolades of 17 national design awards. Over a 38-year career in the industry, she has carved a niche in several areas of design. Licensed in interior design and certified in kitchen and bath design, she offers a full menu of design services ranging from whole house interior design, kitchen and bath design, lighting design, full remodels, commercial design and universal (ADA) design. Patricia is a sought-after speaker in the industry and has been published in many publications as seen on her interior design firm’s website, She writes for such publications as QuinStreetinc, Relaxed Remodeler, and talent offering design tips.