Remember one simple truth – even the best content marketing alone will not deliver you organic traffic. Only the strategic application of content marketing can get the needed information on how to drive organic traffic. So the question is how to create a proper content strategy and drive so much desired organic traffic to your website. In this article, you will learn the main steps of creating a truly working content strategy for your business.
How to Drive Organic Traffic to your Site
Step 1: Create buyer personas
First of all, you need to know your target audience and research it. The best way to do so is to create your average buyer persona, which is a generalized representation of your perfect customer. The professionals in content strategies from OneCoreMedia.com explain, with the help of such representation you will be able to understand your target customers better and consequently tailor your content easier according to the specific needs, behaviors and concerns of theirs. For the purpose of creating this perspective perfect customer, you can use a variety of online templates to make it easier and more engaging.
Step 2: Create a list of keywords
Remember that your audience actually defines everything about your site’s and company’s content – its substance, style, form, and the topic. It means that if you want to get as much organic traffic as possible, you need to follow the interests of your customers and create topics that will interest them. For this purpose you need to make the following steps:
- Get to know your niche.
- Pick five main long tail keywords that your target audience searches for.
- Go deeper into some of those topics.
Step 3: Identify what content your created buyer personas like best
As you remember, you have created buyer personas to determine what kind of content your target audience demands. At this point, you should be ready to experiment with different forms and style of your content. By experiments, you will be able to find out what your target audience actually likes and so what you need to focus on. Here is a list of content types that you may try:
- Social media
Step 4: Come up with a personality and style attractive to your target audience
At this step, you should not be in rush. Take your time in determining preferences of your target audience. Think about your preferences because most likely you are working for people similar to you. But apart from the content and its pragmatic meaning, make sure that you choose the right one for its representation.
Step 5: Settle into a content frequency pattern
And the final step for you is to understand how often your audience wants you to post new content. To find out this matter experts from Seologist.com came up with three main points listed below:
1) Decide how often to post based on your content style
2) Determine posting frequency according to your audience
3) Make a calendar for posts
And the final point. Remember that these points should be repeated over and over again so that you keep up the pace and create more interesting and intriguing information for your customers.
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