Embark on our startup journey with Geoff Abraham and Dane Hurtubise, the minds behind Spoken. Discover how our curiosity about furniture prices evolved into an innovative platform revealing white-labeled truths. Join us in navigating the twists and turns of transforming a startup vision into a tangible business reality, inspired by Paul Graham's insights. Learn from our lessons in team-building, adaptability, and faith in our idea. Uncover our funding escapades - from bootstrap beginnings to securing venture capital. Embrace the power of market research as we heed Graham's advice to make something people want. Our rollercoaster journey offers wisdom for aspiring entrepreneurs. Join us in turning your visionary dreams into a concrete startup success story.