Since the emergence of the Metaverse, luxury brands from around the world have invested billions of dollars into unique, digital statement pieces only virtually wearable. The Metaverse has taken over fashion, and Dolce and Gabbana have hopped on the digital trend. The company has made subtle yet impactful strides in the Metaverse since its recent Twitter hashtag takeover and fashion show displays.

How D&G Made an Impact on the Future of Fashion

Dolce & Gabbana

NFT and Fashion 

From the beginnings of the Metaverse, businesses, entrepreneurs, and individuals have invested millions of dollars in NFTs, or non-fungible tokens. In the simplest terms, NFTs are 100% unique digital assets that can virtually represent anything from the physical world. While NFTs can become a virtual model of any item, a lot of excitement has circulated around fashion and the arts.

When applied to the fashion industry, NFTs provide a creative outlet for designers and artists to share their work. In fact, observers have speculated that the Metaverse and NFTs will probably change the future of fine art collecting.

DG Twitter Takeover 

While Dolce & Gabbana may be an older company, they have not hesitated to take advantage of what the Metaverse means for fashion. DG has linked the Metaverse to social media with their #DGFamily on Twitter.

The Dolce & Gabbana hashtag represents the company’s launch of an NFT fashion line and collaboration with UNXD. The DGFamily hashtag shares the work of Collezione Genesi, the first NFT collection that featured both Metaverse and physical fashion. UNXD and #DGFamily offer followers exclusive access to pieces useable in the real world and the Metaverse. More so, followers of UNXD and #DGFamily receive insider information on future Dolce & Gabbana releases and events.

DG Metaverse Fashion Show

During the company’s release of #DGFamily, Dolce & Gabbana showed off their collaboration with UNXD during the very first Metaverse fashion week. Decentraland took over the Metaverse by hosting the fashion week back in March 2022. The event lasted 4 days and featured digital pieces on a virtual runway. Dozens of luxury fashion brands showed off their creativity and made history at the first event of its kind.

While at the Metaverse fashion week, Dolce & Gabbana displayed their creation of 20 Metaverse NFTs and wearables. The 20 wearables became available after fashion week at the Dolce & Gabbana pop-up in Decentraland’s Luxury Fashion District. Most of the leading fashion brands that took part, like Dolce & Gabbana, have had experience successfully selling virtual goods on the Metaverse prior to the event.

Connect with Dolce & Gabbana on The Metaverse 

The Metaverse will forever change the future of luxury fashion and the collection of art pieces. Fortunately, Dolce & Gabbana display their commitment to the Metaverse and its followers by making it easy to get exclusive DG collectibles. If you wish to get exclusive NFTs and receive access to special events, visit #DGFamily on Twitter or check out the Dolce & Gabbana shop on the metaverse. The DGFamily provides first-hand access to special drops, collaborations, and both physical and digital wearables.


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About the Author: Ashley Edwards