In today’s digital age, Instagram has become a powerful tool for real estate agents to showcase their properties and connect with potential buyers. One of the platform’s most popular features is Instagram Stories, which allows users to share images and videos that disappear after 24 hours. Instagram Stories can be a fun and engaging way to showcase your real estate business and attract new clients. In this article, you’ll explore how to create compelling Instagram story games for your real estate business. 

7 Tips for Real Estate Instagram Stories

instagram stories for real estate

A How-To Guide for Creating Instagram Stories

  1. Plan Ahead: Before you start creating Instagram Stories, planning is important. Consider what message you want to convey to your audience and what content will be most engaging. Think about the specific features of your properties that you want to showcase, such as the view, the layout, or the unique features. You can also create a content calendar to help you stay organized and ensure that you’re posting consistently.
  1. Use High-Quality Images and Videos: The quality of your visuals can make a big difference in how your Instagram Stories are received. Use top-notch images and videos that showcase your properties in the best possible light. You can use a professional or smartphone camera, but make sure to edit your images and videos to enhance their quality.  
  1. Engage Your Audience: One way to make your Instagram Stories more interactive and engaging is by using Instagram story games. These are games or quizzes that your followers can participate in by tapping on the screen. Some popular Instagram story games for real estate agents include “Guess the Price,” “This or That,” and “Polls.” These games can be a fun way to showcase your properties and get your audience involved.
  1. Use Hashtags and Geotags: Hashtags and geotags can help you reach a wider audience and increase your visibility on Instagram. Use relevant hashtags, such as #realestate, #homesforsale, and #realtorlife, to make it easier for people to find your content. You can also use geotags to tag the location of your properties and make it easier for potential buyers to find them.
  1. Show Your Personality: While it’s important to showcase your properties in your Instagram Stories, it’s also important to show your personality. Share behind-the-scenes glimpses of your life as a real estate agent, such as a day in the life or your favorite local spots. You can also use Instagram Stories to share your interests and hobbies, such as cooking or hiking, to connect with your audience more personally.
  1. Use Instagram Story Highlights: Instagram Story Highlights are a great way to showcase your best content and make it easily accessible to your followers. You can create highlights for different categories, such as “For Sale,” “Sold,” and “Testimonials.” Make sure to include eye-catching cover images and organize your highlights to make it easy for potential buyers to find the information they’re looking for.
  1. Collaborate with Other Real Estate Agents: Collaborating with other real estate agents on Instagram can greatly expand your reach and attract new clients. You can tag other agents in your Instagram Stories or create a joint Instagram Story to showcase your properties. This can help you build relationships with other agents and create a community within the real estate industry.

In conclusion, Instagram Stories can be a powerful tool for real estate agents to showcase their properties and attract new clients. Following these tips and incorporating fun Instagram story games can create compelling and engaging content to help you stand out in a crowded market. So, start planning your Instagram Stories today and watch your real estate business grow!

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About the Author: Patricia Davis Brown

Patricia, like her blog, is not a one-dimensional designer, which is evident in her accolades of 17 national design awards. Over a 38-year career in the industry, she has carved a niche in several areas of design. Licensed in interior design and certified in kitchen and bath design, she offers a full menu of design services ranging from whole house interior design, kitchen and bath design, lighting design, full remodels, commercial design and universal (ADA) design. Patricia is a sought-after speaker in the industry and has been published in many publications as seen on her interior design firm’s website, She writes for such publications as QuinStreetinc, Relaxed Remodeler, and talent offering design tips.