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Instagram is one of the most important social media platforms today when it comes to brand building. It provides a platform where you can interact with your target audience and make the most of social media marketing without actually paying for it. It also helps you build strong brand authority and ensures that your brand reaches the right audience.
In this article, we mention the five brand building tips to build a strong brand authority for your company using Instagram as the platform. All of these brand building steps are easy to follow and yield amazing results if you’re consistent.
If you’re struggling with your Instagram marketing tactics, continue reading to learn how to brand build a strong brand authority on Instagram.
Your Brand Authority on Instagram • 5 Steps to Brand Building
① Develop a yielding Instagram strategy.
Your brand building strategy must be unique to your brand but also resonate with the latest trends of Instagram. Having a pre-planned strategy helps you keep tabs on the work that you are doing and makes sure that you make the most of the social media platform.
This also helps you communicate your ideas to your team and makes sure that they understand how the brand is to be presented online, on Instagram. Set a goal for your brand building and align it with your digital marketing goals. Instagram helps in increasing brand awareness so, use it to your brand building advantage.
② Be consistent with posting, style, and theme for the best brand building
Be consistent, not just in the frequency of posting but also in the style and theme of the brand. On Instagram, it is very important to take steps to build a loyal audience that trusts your brand. You can achieve this by making sure that your brand building steps have a personality of their own. Make sure that this unique identity is something that the people can relate to. You can make sure that you achieve this by putting out quality content that is uniform in style and theme.
Individual posts that do not follow the theme of your brand building tend to confuse your audience. It is very important when brand building that you make sure to decide on a color palette that resonates with your brand. List potential themes for your brand and then work on them with your creative team. Always make sure to make the most of captioning to convey your brand building messages loud and clear. Use minimal words that might leave a lasting impact.
③ Make the most of Instagram stories.
This is a feature in which you post pictures or videos that disappear after 24 hours. Moreover, many believe this is the best way to share excerpts or teasers from your main posts. However, make sure that they are fun, quirky, and off-the-cuff moments. Doing so will also help you build a strong relationship with your audience.
Furthermore, make sure that you make it unique by using doodles, adding stickers, and writing on pictures to make it unique. This is a great way to give your followers a little insight into your brand personality from a different perspective.
④ Strive to produce unique and engaging content.
Producing unique and engaging content is important but you must remember to use hashtags on your posts. Using the right hashtags helps your posts reach the target audience that is not following you yet. When you add hashtags in your captions, it helps your post to be featured in the feed or collection where the hashtag is publicly aggregated. If you use the relevant hashtags then when people search for them, they will be able to view your posts too.
This is helping your brand reach a larger audience with minimal effort. Hashtags are an effective way to share your specific location or highlight a cause that your brand is behind. You can also use hashtags that are relevant to your area of expertise or your brand. Hashtags also help you participate in viral trends and are featured in searches frequently.
⑤ Engage with influencers on Instagram.
One of the best ways to get more views of your post and increase your audience is to engage with influencers on Instagram. Find the right influencers, reach out to them and build a strong relationship with them. The influencers can then talk about your brand and everything that you’ll have to offer. They can convey this to their followers and help you reach a larger client base.
You can also collaborate with them for certain promotional campaigns or even new product launches. Influencers take time to build their followers and that’s why when they speak about your brand, their followers trust them. Collaboration with influencers helps you get direct access to their followers. When a trusted person vouches for your brand in front of their followers, your brand authority is meant to increase.
All of these steps help you increase your reach on Instagram and make sure that your brand gains the popularity that it so rightly deserves. We sincerely hope these five steps increase your brand authority with just a little hard work and creativity. Of course, we are always open to suggestions in the comments below. Also below are references to more articles about ALL things DESIGN for your home or business.
Images Courtesy of Canva.
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About the Author: Ashley Edwards
