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Have you tired of using printed booklets for creative marketing? Online booklet printing is something you may consider if you have an event to advertise or you want to enhance your overall brand image.
5 Ways To Use Printed Booklets For Creative Marketing
If you are to see success from this marketing campaign, you are going to need to design your brochures effectively. Read on to find out why printed booklets make a lot of sense.
You Have Plenty of Room to Work With
One of the great things about booklet printing is that you can include lots of information. However, you do need to consider the manner in which you approach this.
The first thing you need to do is have a clear picture of your target audience. If you don’t, you won’t be able to come to decisions regarding the language, tone, design, color, and message of your brochure.
Once you have done this, you then need to outline the purpose of the brochure. What are you aiming to achieve? This will give you a clear sense of direction to use throughout.
After this, consider the content you are going to include. As a general rule, writing should make up about 80 percent of all marketing communications. You need content that is going to build your brand, influence and inform readers, and ultimately drive sales.
Once you have a good idea of what you want to say, you can then consider the design and layout. Giving the call to action a prominent position is one of the most important things. After this, don’t send your design straight for brochure printing, you need to check it, and check it again and again. Nothing looks more unprofessional than a spelling mistake or a grammar error.
Distribution is Easy
Another reason why you should use printed booklets to promote your business is that the distribution process is easy.
There are many ways in which you can hand out booklets to people who are interested. For example, you can hand out printed booklets at events or you can have them in your store for people to grab themselves.
The options are endless and the possibilities are vast, which is why printed booklets are still an important form of marketing today.
Leave a Lasting Impression
Another reason why print marketing is so valuable is because it leaves a lasting impression. Printed brochures have a very sleek and professional look to them, which is something that is bound to impress all of your customers.
Out of all the forms of print marketing that are available today, there is something special about holding a sleek and stylish brochure in your hands, isn’t there? It just feels different!
With that being said, if you are looking to impress your clients and potential clients, a professional and modern brochure could be just the thing you need. It has the ‘wow factor’ and this is significant when you consider just how competitive the business landscape is at the moment.
Cost-Efficient
In addition to the benefits that we have discussed so far, it is also important to talk about the cost-efficiency element when it comes to printed brochures.
There are many different printing companies offering this service today, so you should have no trouble getting your booklets printed at a price you are happy with.
Of course, you should never sacrifice quality, as it is imperative to remember that the booklets you produce and hand out are viewed as a representation of your brand. Nevertheless, there is no reason why you cannot experience exceptional quality at an affordable price when it comes to this form of marketing.
If that was not enough, this is a product that represents excellent value for money. After all, it is not a form of advertising that only impacts once; you can use again to drive value to your business.
Tangible
The fifth benefit that we need to consider is the fact that print marketing is tangible. What we mean by this is that you can pick up a booklet and put it back down. This is something that you cannot do with online advertising, and this is one of the main reasons why print marketing is always going to have some sort of value in the workplace today.
If someone picks up one of your booklets, they can place it on the side table and read. They do not feel pressured into taking action at that precise moment. Believe it or not, this makes a big difference when marketing your company.
What to Consider With Printed Booklets
Brochure printing is one of the most popular printing services, and something your business may consider for several different reasons. This is not something you should ever rush into. There are many things to consider when you send a design off to a brochure printing company.
One of the first things you need to consider is if you will hire a designer to create the brochure. You could try doing it yourself or use an online template.
Nowadays, there are a lot of printing companies that provide free templates for you to choose from. You can easily make them your own by tweaking color, font, and such. This is much more cost-effective than hiring a designer, but if you’ve got the cash to splash, why not?
Aside from this, you need to think about the size of your brochure. If you are handing out brochures in store or at an event, you have a bit more leeway, but if you are posting them through letter-boxes, you need to make sure they are not too big.
You also need to think about the style you are going to go for. More people are going for the minimalistic approach to brochures, as this can look sleek and professional. It also has a powerful and memorable impact.
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About the Author: McKenna Tucker
