Skip to content 
A white-hat SEO link-building strategy adheres to Google’s guidelines. When done through a white hat link building service provider, it’s a technique to boost your site’s authority and drive visitors.
One of the best ways to do this is by performing competitor research. This can help you determine your competitors’ strategies to build links.
Why Link-Building is a Good Strategy
Link Building is A Long-Term Strategy
White hat is the best link-building strategy for businesses looking to build links over time. It follows Google’s guidelines and focuses on promoting quality content rather than quantity. It takes longer than black or gray hat strategies, but it’s better for long-term SEO goals. It’s also safer than black hat techniques, which could lead to a Google penalty and derail your business’s online success.
One of the easiest ways to earn links is by creating useful tools and downloadable resources for your target audience. For example, you can create a free tool that helps users with their SEO or a resource that provides a new perspective on a topic. Then, you can contact reputable websites and ask them to link back to your content.
It’s A Way to Build Authority
The more authoritative backlinks you have, the higher your domain authority. But building quality backlinks is a difficult task. The best way to get them is by using white hat link-building techniques. These tactics are safe and effective in improving your search engine rankings.
One of the most effective white hat link-building techniques is creating content that provides value to your audience. This type of content is called a “linkable asset.” It’s typically non-commercial and may include infographics, case studies, or lists. Creating a linkable asset is an excellent way to build trust with your target audience and gain a following online.
Another effective white hat link-building strategy is to publish a guest post on an authoritative website. Doing this can earn a do-follow link that will boost your SEO.
It’s A Way to Generate Traffic
Whether you’re looking to build authority or generate traffic, link-building is the way. High-quality backlinks are the foundation of search engine optimization (SEO) and can help you rank higher on Google’s results pages. However, not all backlinks are created equal. It’s important to understand what qualifies as white hat link building and how to use it to achieve your business goals.
Conducting high-quality research on relevant topics for your audience is a great way to establish yourself as an expert in your industry and earn links from other content publishers. You can also promote your research via social media to expand its reach.
Using press releases to highlight your brand’s events or accomplishments is another way to earn valuable backlinks. However, make sure that your PR strategy is focused on the newsworthy aspects of your company and not just singing your praises.
It’s A Way to Build Trust
Using white hat SEO link-building tactics is one of the best ways to build trust with search engines. It’s also the safest way to improve your ranking. Like paying for links, black hat methods can get you penalized by Google.
One of the most effective white hat strategies is content contributions. It involves contacting website owners and submitting relevant articles to their audience. You can use Ahrefs to narrow your outreach and reach out to websites most likely to accept your pitch.
Another great white hat technique is broken link building. This involves finding broken website links and suggesting your article as a replacement. This builds a backlink and increases website traffic. Utility link building is another white hat tactic that involves creating and sharing high-quality resources, such as tools and guides. These are useful to your audience and can attract a lot of traffic.
Other posts you might enjoy:
Visual Content for SEO: Infographics and Pictures
SEO & Digital Marketing for Plumbing Companies
These Guaranteed SEO Services Will Give Your Website the Edge in 2021
Share This Story, Choose Your Platform!
About the Author: Patricia Davis Brown
