Social media has transformed how we communicate and it influences people that use it personally or for business purposes. There are so many options such as Facebook, Instagram, Twitter, TikTok. Of course, each has unique features available to any kind of user. One of the most popular uses of social media is marketing for businesses. In fact, many people find this effective because social media marketing reaches so many people across the globe. How do you increase social media engagement organically? A complete guide for social media activists.

In order to make the best of social media, your profile needs to be engaging. You might create your profile in an informative or entertaining way. Businesses can increase engagement in several ways. One such way is with contests, using an Instagram growth service like Growthsilo. Another way is through promotions that draw in users to your page.

However, if you are new to social media, you may find it difficult to engage with users on different platforms. To learn the best ways to get your profile seen by the right people, we invite you to continue reading for five effective ways and ideas to increase social media engagement.

Your Guide to Increasing Social Media Engagement

5 Effective Ways to Increase Social Media Engagement

Share relevant content.

Content is what gets engagement going on all social media platforms. In fact, users are there to find content that is useful to them. There are several content formats available to use on social media including images, text, and videos. The different formats have different features such as effects, music, and filters to make them more attractive.

You must also look for the content that works best for your audience. New updates to formats for content are a constant factor so staying up to date is important in order to be able to use them to boost your business on social media.

Emphasize your presence. 

While you have the option of posting content on social media, you should take advantage of it to advertise your products or services. There are paid ads on all social media platforms that allow you to reach specific demographics in specific locations. This helps your message travel to the users who are more likely to find it useful even when they are not aware of your page.

However, it is not enough to get the word out about the business. Rather, you must add a call to action. The purpose of a call of action is to direct your readers to a website, a phone number, email address, or to purchase a product or service. This adds more to your ads and gives a psychological cue to generate potential leads and customers.

Provide good customer service.

Every customer wants to feel special which is why customer service is very important. Some customers may reach out through comments with an issue or tag your business or reach out directly to your direct messages.

The faster your business responds the more they know that their problem is important to you. Customers prefer businesses that cater to and are attentive to their needs. Therefore, good customer service will drive engagement with your business.

Start talking.

It is not enough to expect customers to come to you. As a business, you will need to get active in the comment sections of your posts. Additionally, you need to engage and respond to them when they participate in posts on your page to show them that your brand pays attention and responds to queries.

You may include some active followers in some of your content to make them part of your brand and get your content more traction.  

Use hashtags.

Hashtags help you locate similar content that will usually have users with similar tastes, and thousands upon thousands of people use them every day. Trending hashtags are a great addition to your content because you can piggyback on their popularity.

Branded hashtags are great for product launches, seminars, and conferences that are specific to your business. Using hashtags is a great tool that helps users find content important to them and engage with it which may include your business content. 

In conclusion. 

Social media engagement will help increase awareness of your brand. By using hashtags, talking more, posting relevant content, having responsive and appropriate customer service, and emphasizing your presence, you can add value to your engagement. Most of these tips are useful on most platforms and will make your brand stand out.

If you have any questions or suggestions, we always love to hear from you in the comments below. Also below are links to more fantastic articles about ALL things DESIGN for your home or business.

Images Courtesy of Canva.


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About the Author: Ashley Edwards