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Are you wondering how to gain qualified leads in real estate? The most tricky part of any business is gaining more clients, and for the real estate industry, it is challenging as there is tough competition among realtors. By having quality leads, you will be able to onboard more clients and grow your business.
The Best Way To Gain Qualified Leads In Real Estate
The shortages in the housing market have made it even more difficult for realtors to get qualified leads. As a realtor, you can never have too many leads. Once you build a steady stream of leads, you will reap its benefits for a long time. So, it would be immensely beneficial if you focus on building processes that auto-generate leads for you.
Guerilla marketing tactics are quite effective for lead generation. Realtors often set up posters, billboards, and flyers. Postcards are also gaining popularity, as they are among the most customizable tools for real estate marketing. Realtors can even send just sold postcards to announce their accomplishments and attract more listings.
Here are some of the best ways to gain qualified leads.
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Reach Out to Your Network
Focus on nurturing your network and engaging with people as much as possible. It will be easier for you to generate leads as people prefer to give their business to someone they know. As a realtor, you have to be a social butterfly and mingle with various people, increasing your chances of gaining business through referrals.
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Become the Go-To Person for People
Position yourself as the expert in the real estate market and try to provide value to the people you know. Besides offering your service, you must be the one people call for advice and information. By becoming a trusted source of information and guidance, you will gain more credibility in society as a reputed real estate agent.
Besides providing knowledge, you can also help homeowners find the best contractors or vendors. This way, you will build your relationship with the vendors and the homeowners.
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Offer Property Valuation Services.
Homeowners rarely know the actual valuation of their property; you can offer your expertise and evaluate properties annually. It is a great marketing tool because knowing the exact value of the property may entice the homeowner to list their property with you.
Even if they do not consider selling the property right away, you will be one of the first agents they will call when they finally decide to sell.
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Make a Website
Web presence is necessary these days as it provides credibility and exposure. If people cannot find you on the internet, they will hesitate to call you.
As a realtor, you do not need the best website, but rather a simple website that displays all the necessary information, including certifications, licenses, contact information, and some client reviews. You can also use proper sign-up pages or contact forms on the website to gain more qualified leads.
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Send Postcards
Most companies market online, but guerilla marketing strategies like sending postcards are relevant in real estate.
You can send listing presentations, open house invitations, ‘just sold’ postcards, and other types of postcards to existing clients and prospects. Consider using an automated platform to design the postcards. Such platforms have ready-made templates which you can customize as per your needs.
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Sponsor Local Events
Sponsoring events is the best way to build relationships and improve your standing in the community. It will make your name more recognizable and help you build connections, which will get you more leads.
So, to gain more leads, you can follow a few methods, such as becoming an active member of the community, networking, helping people out, and taking advantage of guerilla marketing tactics.
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About the Author: McKenna Tucker
