Everyone is using social media these days making it the ideal place to create brand awareness. One of the best ways to do this is to create engaging and informative posts on social media. Naturally, these posts generate more interaction which leads to more followers which leads to more customers. Social media is also affordable through platforms such as Facebook, Twitter, Instagram, Pinterest, and Linkedin.

There are so many benefits to using social media for marketing. Those benefits include increasing traffic from SEO, establishing credibility with potential clients, and improving your customer service.

Social media also makes it easy to measure success because you can track the number of likes that you get per post as well as how many shares your post receives. If you’ve been struggling with your social media marketing, we invite you to learn how to create brand awareness on social media.

5 Ways to Create Brand Awareness on Social Media

5 Ways to Create Brand Awareness on Social Media

1. Make sure your profile is complete.

Making sure that your profile is complete means that you need to optimize your profile on your social media account. A social media profile consists of a username, a profile picture, a header or cover image, a bio, and relevant links.

When you create a profile on social media you must make it as attractive and alluring as possible because your profile is the first thing that people look at before they follow you and if you want them to click the follow button, you must have an optimal profile that intrigues your audience.

In addition, growth services, such as Twesocial where you can buy real Twitter followers, need this information to help your account grow. Your profile also needs to give people an idea of who you are and what you represent so ensure that you post only relevant information. 

2. Update your profile picture.

Your profile picture is probably the aspect of your profile that will attract people the most so make sure that the profile picture you use reflects your brand as well as the values of your company. If you are a business, it is recommended that your profile picture be your business logo. If you are active on more than one social media network, you should ensure that every profile has the same picture to show consistency. 

3. Create a strong bio. 

Your bio is another important part of your profile and you need to use the space to inform people about your brand or business, what you do and what you care about. You must also use your bio for your audience to care about your brand and a good tip to spice things up is to use emojis.

Your bio is an important part of attracting the right audience and building your brand image. You want to use keywords, show off your achievements and your personality. You also want to let people know which niche you represent in your bio and always add your location. 

If you are using more than one social media platform, even though there are millions of users on Twitter, you must link all of these profiles with each other so that people can find out more information about you and vice versa.

Linking your profiles with one another will help you generate more followers which could translate into more customers for your business as well as more brand awareness. By linking your profiles you are expanding your reach to a wider audience. 

5. Post consistently.

Finally, to create brand awareness, it is important to post consistently. At least once per day to be exact. It is vital to know which is the best time to post and you can find this information out by having a posting schedule and researching which times your followers are most active on social media and then posting at those times.

This will result in your content getting more engagement and interactions which could lead to more brand awareness and an increase in followers. 

In conclusion.

Creating brand awareness on social media is fairly simple if you just follow these easy steps. Optimize your profile, update your profile picture, create a strong bio, add links to other social media accounts and post consistently.  If you have any questions or suggestions, we always love to hear from you in the comments below. Also below are links to more interesting and informative articles about ALL things DESIGN for your home or business.

Images Courtesy of Canva.

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About the Author: Ashley Edwards